This Fair Marketing Policy applies to marketing, advertising, sales, public communications and promotional activity conducted by or on behalf of Blunative Corp. It applies to employees, contractors, agencies, affiliates, consultants, partners and other persons involved in preparing, approving, publishing or distributing Blunative-related communications.
Blunative-related communications must be accurate, balanced, clear and capable of being substantiated.
Marketing must not mislead clients, prospects, partners or the public about Blunative’s role, service scope, experience, capabilities, limitations, pricing, third-party relationships or expected outcomes.
Marketing must not rely on false urgency, unsupported authority claims, hidden material conditions, fabricated endorsements or statements that could create an inaccurate impression of regulatory, banking, payment or market-entry results.
Particular care is required for claims concerning:
Marketing must not suggest that Blunative can guarantee financial institution approval, bank partnership formation, payment availability, compliance clearance, KYC acceptance, uninterrupted operations, platform growth, user acquisition, revenue increase or any third-party decision.
Factual claims, examples, comparisons, statistics, testimonials and performance statements must be accurate, current and supported before publication.
Where marketing mentions service scope, pricing, timelines, assumptions, dependencies, limitations or deliverables, those details must be presented clearly and in context.
Competitor, financial institution, platform, regulator, client or partner references must be fair, accurate and supported. Communications must not contain false, misleading, unfair or disparaging statements about third parties, their clients, services, personnel, financial position, technology, regulatory status or reputation.
Client names, logos, case studies, testimonials, reviews, endorsements or performance examples may be used only with proper authorization. Marketing must not imply endorsement by a financial institution, regulator, platform, client, partner or other third party unless approved and factually accurate.
Personal data used for marketing must be handled in accordance with applicable privacy and data protection laws.
Anyone handling marketing data must protect contact lists and campaign data, use data only for approved purposes, respect consent and opt-out requirements, follow platform and audience restrictions, avoid unlawful or discriminatory targeting and avoid unauthorized disclosure, sale or reuse of data.
Website copy, ads, email campaigns, sales materials, social media posts, case studies, public statements and promotional materials must follow the applicable internal review process.
Agencies, affiliates, consultants and other third parties acting for Blunative must follow this Policy and must not make guarantees, commitments, endorsements or public statements on Blunative’s behalf unless authorized in writing.
Concerns about misleading claims, unsupported statements, unapproved materials, unfair third-party references or misuse of marketing data should be reported to Compliance, Legal or another appropriate internal contact.
Violations may lead to correction or withdrawal of materials, campaign suspension, disciplinary action, termination of cooperation or legal action.